Monday, March 29, 2010

Technological or Media Determinism

The development of the internet and its extremely rapid penetration in all aspects of human life implies the idea of technological determinism. This is used to refer to the common assumption that new technologies are the primary cause of major social and historical changes. Working in an industry that offers internet services and being part of persuading customers that this is everything they need in this world for their life to be more efficient, fun, successful and simple. I as well often find myself believing in inevitability of the new media.

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