Understanding Media

Electric light is pure information. It can be used as a doctor, surgeon or baseball lights at a game they are in the same content. “The medium is the message” because it is the medium that shapes and controls the scale and form of human association and action. This is merely to say that the personal and social consequences of any medium that is of any extension of ourselves, results from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Also there are different types of media, hot and cold. Hot media tends to expand one sense and also tends to give a lot of information. Cool media expands more than one sense and doesn’t give a lot of information, leaving the audience to fill in the gaps for example a movie.Electric light is pure information. It can be used as a doctor, surgeon or baseball lights at a game they are in the same content. “The medium is the message” because it is the medium that shapes and controls the scale and form of human association and action. This is merely to say that the personal and social consequences of any medium that is of any extension of ourselves, results from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Also there are different types of media, hot and cold. Hot media tends to expand one sense and also tends to give a lot of information. Cool media expands more than one sense and doesn’t give a lot of information, leaving the audience to fill in the gaps for example a movie.